American Apparel Makes a Play for Pregnant Ladies
Wednesday, April 22, 2009, 02:50 k
Filed under: Ads, Designer Spotlight | Tags: , , , ,


American Apparel is nothing if not provocative–sometimes brilliantly, sometimes yuckily–and their latest web campaign is pretty interesting.  Check out the ad above, which makes a push for women with child to wear their clothes.  It’s a pretty good idea since AA clothes are pretty damn comfy, and even though I sometimes get a little queasy about the company’s depictions of women and Dov Charney grosses me out, I like when companies admit that pregnant women can be hip and sexy.

It’s all in good taste.  Suprisingly.



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2 Comments so far
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And they fit, which is the most impressive part. It just makes sense though… They pretty much just sell basics, why wouldn’t a pregnant woman that doesn’t want a muumuu check something of theirs out? I wonder where they’re running.

Comment by b.w.

[…] I did wear American Apparel during most of my pregnancy […]

Pingback by I did wear American Apparel during most of my pregnancy | PopglossThe Best from Fashion Blogs Around the World, Daily

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