Filed under: Fashion News | Tags: 1929, aaron Genuth, free soup, great depression, Shop, soho
Um, this kind of grosses me out. In New York, a pop-up shop called 1929, named after the year the stock market crashed and ushered in the Great Depression, just opened in Soho. To bring home the allusion, the high-end retail store is giving out free soup and coffee to costumers in effort to conjure up images of one of our nation’s worst, most desperate periods in history. Oh, and it’s even more wink-wink ironic because, as you all know, our economy is collapsing!
One of the store’s owner, Aaron Genuth (Levi Okunov is another) has this to say about his latest venture:
“The store is inspired by the Great Depression…Everybody’s worried about money, but with Obama getting in, there’s definitely a spirit of collaboration, of optimism. There’s a feeling that people getting together can make things better on a local level, like we are doing here, and in a greater sense for the whole country.”
Hmmm…yeah, it still seems tacky to me, especially when half a million people lost their jobs last month.
To be fair, Genuth has refuted criticisms like mine in a letter News Blaze writer Robert Paul Reyes, saying:
” [U]se of The 1929 and Depression imagery is not meant to mock or trivialize anyone’s pain, it is our way of acknowledging, accepting, and preparing for tough times, remaining confident and optimistic that just like back then, we will get through this together, and we will come out stronger and better for it.”
And they’re giving some of their proceeds to a real soup kitchen in Manhattan and the Bowery Mission. Still, I don’ t know– does that that make it okay?
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