Madonna for Louis Vuitton
Thursday, December 4, 2008, 02:51 k
Filed under: Ads, Designer Spotlight, Fame | Tags: , , ,

It was reported earlier this year that Madonna was shooting an ad campagin for Louis Vuitton, and now a few of the images have surfaced. The pictures were shot by Steven Meisel, who previously shot Madonna for her book SEX. The campaign is set to roll out in February.


Here is a quote via WWD on how Marc Jacobs came up with the idea of using Madonna:

“When Marc Jacobs found himself in a meeting on a recent Monday morning to brainstorm about Louis Vuitton’s next fashion advertising campaign, inspiration struck. ‘I just blurted out, ‘I think we should do Madonna,’’ said the designer, Vuitton’s creative director, mentioning he’d attended a concert by the pop icon the night before in Paris. ‘I was totally just blown away by it, and moved by her performance, by what she had to say, and her energy.’ As the meeting went on, Jacobs tapped out a message to Madonna on his BlackBerry, and within about five minutes came the reply: ‘I’d love to.’ Although [Vuitton’s director of communications Antoine] Arnault declined to give figures, he said media budgets for the fashion campaign would be on par with a year ago. And he dismissed as ‘absurd’ reports pegging Madonna’s fees at $10 million. ‘It’s very far away from that,’ he assured.”



2 Comments so far
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Wow, her shoes are so amazing. I love your blog, the design is really neat and professional!

Comment by Malena

[…] – Madonna für Louis Vuitton von Steven Meisel. Drei Namen. Drei Legenden. Viele schimpfen, wahrscheinlich wegen Madonna. Und die Kooperationseinfädelung darf man sich folgendermaßen vorstellen: Marc Jacobs geht aufs Madonna Konzert, findet sie toll, tippt ein Email an sie, sie findet ihn auch toll und freut sich. 10 Millionen Dollar gab es dafür allerdings nicht. Weiß zumindest […]

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