Target Pops Up at NYC Fashion Week

Target has been working hard to emulate high fashion for awhile now with its big name diffusion lines, and now they’re really going for it by jumping on the pop-up shop train. Hoping to add to the hysteria of fashion week, the discount retailer is opening four “bullseye bodega” shops in the streets of Manhattan (East Village, midtown, Soho, and Union Square).

The temporary shops will focus on the upcoming Jonathan Saunders line, which has yet to be previewed, but I’m hoping for lots of color blocking, myself. They’ll also be hawking Anya Hindmarch bags and Sigerson Morrison shoes, so it will be pretty hard to walk away empty handed.


1 Comment so far
Leave a comment

[…] know I’m always talking about Target, but this is good! Nylon has the preview of Jonathan Saunders Go International collection–you know the one that’s going to be the focal point in those pop up shops […]

Pingback by Sneak Peek: Jonathan Saunders for Target « Threadtrend

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: