The Generic Man Opens Pop-Up Shop at Fred Segal

The Generic Man , a brand that demands simplicity while shunning labels, is opening a pop-up store at Hollywood Trading in Fred Segal Santa Monica.

Along with a large selection of their Fall/Winter 08 collection, the shop will exclusively feature TGM’s Re-Edit series, a “greener” shoe that makes use of vintage army fabrics. The pattern for the Re-edit is also traced by hand, so every shoe is pretty much one-of-a-kind. It won’t have an international release until 2009.

The launch party is August 23 from 2-5pm at 420 Broadway in Santa Monica


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