Macy’s Gay Marriage Ad:Same Sex Marriage is Good for the Fashion Economy
Tuesday, June 17, 2008, 10:33 k
Filed under: Ads, Fashion News | Tags: , , , ,

WWD has a fascinating story about gay marriage’s positive effect on the economy. Turns out that the Christian Right’s worst nightmare is a dream come true for the fashion industry in California as well as hotels, the tourist industries and the state, itself.

Nicole Miller reports that her boutique’s bridal sales quadrupled last week, and some companies are even actively pursuing would-be married couples with ads, like the one that Macy’s placed in newspapers that said: “First comes love. Then comes marriage. And now it’s a milestone every couple in California can celebrate.”

Macy’s isn’t stupid. In the next three years, gay marriage is expected to generate $683.6 million in revenue. Hopefully this means that the companies that are making all this dough will support the cause to keep this basic right legal.

Story Source.

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