American Apparel’s New York Times Immigration Ad
Thursday, January 17, 2008, 06:00 k
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Did you hear about this? In December, American Apparel took out this ad in the business section of the New York Times. In the ground-breaking ad, the company called for a “forward thinking immigration policy.”

Here are some other highlights:

It’s time to give a voice to the voiceless. Businesses are afraid to speak to the media about immigration, frightened of reprisals by government agencies. But we cannot just sit in the shadows and watch the government and politicians exploit and misrepresent this matter to advance their own careers….

Immigrants not only increase the wealth of the nation, they have contributed significantly to major scientific, medical and industrial advancements, as well as to the arts. Many of them have become great entrepreneurs too….

At what point are we going to recognize that the status quo amounts to an apartheid system? At what point will America stop living in a state of denial?

At American Apparel we support our workers. We support our community. We support Los Angeles. We support the pride of America and the American Dream.

Enough is enough.

I don’t know about you, but I think it’s great that a company would take such a strong and public stance on immigration. Especially because I agree with them. In fact, American Apparel’s treatment of their immigrant workers–paid time off, free lunches, health benefits, English classes, and proper ventilation–is the reason I look past Dov Charney’s creepy ways. Well, that and their hot clothes.

–V. Thread


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[…] Apparel is nothing if not provocative–sometimes brilliantly, sometimes yuckily–and their latest web campaign is pretty interesting.  Check out the ad […]

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