Fashion Against AIDS: H&M and Rihanna Join the Fight.


H&M is taking on AIDS with the help of a cotton collection and Rihanna. The Fashion Against AIDS line is the work of designers, musicians and artists, including our favorite songstress from Barbados along with Jade Jagger, Timbaland, The Cardigans (yeah, I didn’t get it either until I remembered they’re Swedish. So is H&M.) and Ziggy Marley. The bad news is that Good Charlotte and My Chemical Romance are also involved.

Still, considering how insanely popular H&M is and the way the company manages to work people into a frenzy, I’m sure this project will be pretty successful.

Twenty-Five percent of the proceeds go to global AIDS/HIV prevention, but a big part of the cause is to raise awareness among the 15-24 year old set. The cool thing is that some of the shirts will shout stuff like “Wear a Condom.” So 90s, so TLC. I love it.

They’re also 100% organic cotton and out in February.

-V. Thread



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